September 22, 2013 Subject:
Slimmer than the fat cigarettes men smoke
53 ads in 41½ minutes. Most are repeated in shorter versions, and almost all except the short versions feature the “You’ve come a long way baby” jingle, sometimes as a variation (operatic, Mommas and Poppas style).
An exceptional series of ads, up there with what I consider the best:
… though the latter are remade Australian versions of these American ads with the addition of one B&W ad right at the end.
My pick of these ads are:
00.34: “In 1910”, gazeebo
01.42: “Men were the masters”
02.50: “It used to be, Lady, you had no rights”
07.34: “In 1910”, chicken coop
11.29: “In 1918”, revealing knees
18.23: “My Dear Minnie”
20.32: “Time was not right”
21.37: “Around the turn of the century”, cigarette shot from woman’s mouth
28.05: Man caught smoking his wife’s cigarettes; to bed with no supper. Humorous reversal of the 0.34 ad.
28.37: “Only a bird in a gilded cage”, featuring a new jingle segueing to the “Long way Baby” jingle
30.20: Real footage of suffragettes.
31.58: “Were there no women, men might live like gods”, quotes from men, variation of the “Long way Baby” jingle
33.39: “For my money, women have come too far”
35.59: “Womanhood is good”, old-time women singing the praises of restricting women
37.13: “I want a girl, just like the girl that married dear old Dad”
An amazing collection of ads: thought provoking (in the 1960s at least), catchy jingle, well photographed, polished. As I said, up there with the best.
Video is only 352 x 240, but still appears of good quality. Video ends at 41.30 but continues black until 44.20.
April 16, 2008 Subject:
You've come a long way, baby...
A product could have no better tagline or jingle than this one did. These are memorable and well produced commercials that showed the best of 60's and 70's style. Surely they must've given the Marlboro man a run for his money!